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Market and promote Jamaica locally, regionally and internationally

Major Tourism Attraction to be developed around birthplace of Jimmy Cliff

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MONTEGO BAY, St. James; March 29, 2019: Tourism Minister, Hon Edmund Bartlett has indicated plans to fully develop the community of Somerton in St. James, where cultural icon Jimmy Cliff was born, as a major tourism attraction. 

 “The town of Somerton holds the rich cultural history of some of the most celebrated Jamaicans such as former Prime Minister PJ Patterson, former Governor General Sir Howard Cooke’s family, Lennie Little-White, renowned film maker, Ms. Violet Neilson former Speaker of the House of Representatives and Bishop Herro Blair.

 Perhaps the most celebrated of all is Grammy award winning singer Jimmy Cliff who still lives in Somerton and even filmed some of his greatest work here. We are excited about this history that has helped to fashion the community and can be positioned and leveraged as a major tourism attraction and generate economic growth,” said Minister Bartlett. 

 Minister Bartlett made the announcement at the official ground breaking for the Somerton to Fording road rehabilitation project yesterday [March 28, 2019]. The project will see restoration work on the roadway from fording to the Somerton square which will be named the Jimmy Cliff highway. The general scope of work will include road signage, construction of drains and asphaltic concrete repairs and overlay.

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Jamaica is PATWA’s Destination of the Year

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KINGSTON, Jamaica (March 07, 2019).  Jamaica was today presented with the Pacific Area Travel Writers Association’s (PATWA) International Travel Award for Destination of the Year, in Berlin, Germany.

Speaking at the ceremony, Tourism Minister Hon. Edmund Bartlett said, “Jamaica is truly honoured to once again receive a prestigious award from the internationally recognized PATWA organization.

Our country has been continuously creating innovative initiatives aimed at improving the destination, as well as bolstering our marketing efforts in new and emerging markets. I am very happy that we have been recognized for our hard work, during this event, among other leading destinations.”

The Pacific Area Travel Writers Association (PATWA), a professional organisation of travel writers, which was founded in 1998, organizes the event. The awards recognize individuals and organisations that have excelled and/or are involved in the promotion of tourism from different sectors of the travel trade and service providers related directly or indirectly to the industry.

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Negril Education Environment Trust Consistent in Sustaining its Mission

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Students Media

Education Environment Trust (NEET) is consistent in sustaining its Mission of a crime-free Jamaica with a tablet in every child’s hand and a computer in every classroom. During its tenure since 2003, NEET has graduated approximately 1000 students from the tablet classes; graduated 2000 students & awarded 2000 computers, donated 4 million books, constructed over 20 libraries, including containers libraries in Western Jamaica. The Tablet programme (Amazon 7” Tablet) is sustained by NEET Foundation and gifts from volunteers and Travellers Beach hotel guests.

NEET aims to provide educational resources to underprivileged youth in Jamaica. One of the main aims is to have ALL NEET graduates attend college. The organization’s reason for being is to manage crime through education and ultimately provide opportunities for youth to achieve their dreams.

For 50 aspiring children and their parents, Saturday mornings are spent in the Tablet programme at Travellers Beach Resort, the foundation home of NEET.  It is an eight-week course repeated three (3) times a year. It is an “incentive programme” for children accompanied by their parents where they participate in educational programmes and learn the four Pillars of Success (Punctuality, Honesty, Discipline and Great Attitude). In an interview with Access Jamaica, NEET Chairman Winston Wellington describes the programme. He said “Saturday mornings, children learn the four pillars of success. Those who do well can earn a day pass with participating hotels, including Travelers Beach Resort.”

“High Achievers, receive a visa and travel in April to Epcot Center, Disney World and the University of Florida. This will be the third trip to Disney World; the April trip is repeated in August. Some of our students and parents are going to Canada for the Jamaica Jerk Festival, Centennial Park, Toronto. High Achievers also qualify for the Big Trip in August to Tottori, Japan for the NEET Japanese/Jamaican Cultural Exchange programme. Jamaican students learn Japanese; Japanese students learn patois, and take reggae music dance classes. We are very excited about these opportunities. Travel has really opened the mind of our children.”

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New Spiritual Wellness Book Teaches Sacred Lifestyle Practices

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March 5, 2019 (Negril, Jamaica).  Living Life as a Sacred Practice: Discover Yourself as a Source of Creation authored by Sharon Parris-Chambers is now available online at Balboapress.com, Amazon.com and Barnesandnoble.com.  It is the long-awaited second publication since her 2011 book, excerpts of which has been shared with audiences on Social Media over the past year.

There is a buzz surrounding the book reviewed by Queen Mother Barbara Makeda Blake Hannah, author, film maker and former senator who shares her convincing perspectives with discerning readers on the merits of Living Life As a Sacred Practice. She states 
“Thoughtful people who seek answers to the mysteries of living life fully, often turn to books of sacred wisdom and advice. Whether it be the holy books such as the Bible, Koran or books by modern gurus like Iyanla Van Zant, the desire for spiritual guidance occupies a major part of many.  For those who thought such wisdom only came from ancient sages or well-promoted American, European or Asian gurus, it is a welcome surprise to find that our friend, cultural Sister and PR practitioner Sharon Parris-Chambers has given us such an excellent tome of spiritual healing.”

From beginning to end the author seeks to establish an inner vision into spiritual development of the self as a Divine being. The book is beautifully laid out in clear typesetting, with each chapter prepared as a daily teaching complete on its own. The reader has only to turn to a chapter to find an introspective meditation, sacred practice and affirmation to be used as a daily spiritual cleansing and healing ritual. Sample topics such as: “Pacify your restless mind”, “Let the Real you Stand Up,” “I live my Dream,” “Stop Suffering,” and “Insource before you Outsource” can be found and savoured in the way one enjoys a feast. The key to the exercises is journaling, which requires mindfulness meditation. When this is done, it is more likely that something profound will be left with the seeker more than just merely reading passages within the book.

Dr Glenville Ashby, Religion & Culture editor, The Jamaica Gleaner, penned the forward wherein he takes note of the author’s maiden voyage to Africa. “The author returned to her roots in Gambia 2012 which unveiled her calling and sealed her mission as a veritable messenger of Spirit. It is in Gambia that she was grounded and initiated into the innermost mystery. It is there that she drank from the well of the First People and was handed the fabled Philosopher's Stone.”

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Top Influencers to be Recognized at the Caribbean Travel Media Awards

BRIDGETOWN, Barbados (3 March. 2019) – For the first time since its introduction in 2003, influencers will be able to compete for an award in the Caribbean Tourism Organization (CTO) travel media awards programme this year.

 

In keeping with social media trends and the organisation’s objective of recognising all media, the CTO has added the ‘I Have Influence’ award to the contest in recognition of the growing number of influencers who contribute to telling the Caribbean’s story.

The ‘I Have Influence’ award will be given to the influencer judged to have executed the best campaign that has delivered results based on agreed objectives. Entrants will be required to submit a summary of the brief, the objectives and goals of the campaign or activity, any key performance indicators agreed to measure the success of the campaign,  how the campaign was planned and what collaboration took place, any research undertaken, tools and technologies used and challenges that were overcome, the methodology used use executing the campaign, and how it satisfied the performance indicators.

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South Beach Food and Wine Show to showcase Jamaica as a premier Gastronomy destination

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Min Ed Bartlett and TLN

KINGSTON, Jamaica; February 20, 2019: Tourism Minister, Hon. Edmund Bartlett (centre) engages Chairperson of the Tourism Linkages’ Gastronomy Network Nicola Madden-Greig (left) and Analyst of Tourism Networks at the Tourism Enhancement Fund, Simone Harris in conversation, ahead of their departure to Florida for the annual South Beach (SOBE) Food and Wine Show.

The Tourism Enhancement Fund and the Jamaica Tourist Board are providing financial support for Jamaican chefs Gariel Ferguson and Colin Hylton to participate in the 4-day food festival, which begins today.  The Tourism Linkages Network is also using this opportunity to have their first ever gastronomy activation outside of Jamaica.

The Minister hopes that by participating in this event, it will showcase Jamaica as a premier Gastronomy destination in the Caribbean.  It will also create an opportunity for food Ambassadors to both integrate and be exposed to the wider chef/culinary community.

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Jamaica a preferred Caribbean destination for the Chinese Traveller

Dr-Wu-at-Marketplace-2019-1 Left to Right: CHTA Marketing Exec.; Dr Wykeham McNeill, Shadow Tourism Minister; Dr Adam Wu, CEO, CBN; Hon. Edmund Bartlett, Minister of Tourism; Patricia Alfonso Dass, Pres, CHTA and Frank Comitoano, CEO & Director General

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Lt. to Right: Sharon Parris-Chambers (Caribnewsroom), Dr. Adam Wu, Benson (Seasonal), Delegate, Marlina Charley (Interpreter)

China’s presence in the Caribbean is expanding significantly and has made a strong showing with twenty delegates at the recently held Caribbean Tourism Marketplace held January 29-31, 2019 and staged at the Montego Bay Conference Centre.

Our AccessJamaica representative met several Chinese delegates on the Marketplace floor, some were engaged through a Jamaican interpreter, while others like Benson, owner of Seasonal Company, from Chengdu, Sichuan ventured to speak directly about his interests as a delegate and as a potential investor.

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Bartlett secures USD750Million in Hotel Investment and 3000 Rooms

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MADRID, Spain; January 23, 2019: Following discussions with two major Spanish Hotel chains, H10 and Princess Resorts, Minister of Tourism, Honourable Edmund Bartlett has secured USD750Million in investment. The investment will see the construction of three thousand (3000) new rooms in Jamaica by 2021.

H10 Hotels, which will construct 1000 new rooms in Trelawny at a value of approximately USD 250Million, is a hotel chain with over 55 hotels in 18 destinations. Princess Hotels and Resorts, ranked 8th in the Spanish market has 19 hotels. They will construct 2000 new rooms in Hanover, to the tune of some USD500Million.

In highlighting the significance of these agreements, which were made at FITUR in Spain, Minister Bartlett said, “The value of this investment cannot be overstated as it will transform our tourism product and allow for heavier marketing of the destination. More rooms mean more visitors and more visitors mean more foreign exchange earnings and ultimately more economic growth, which is in line with our 5x5x5 growth strategy.”

Currently Jamaica’s room stock is 32,000. As part of the Ministry’s 5x5x5 growth strategy, the aim is to have 15,000 additional rooms by 2022.

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Caribbean is well-poised to capitalize on trillion-dollar wellness industry


  Co-organiser of the Caribbean Health & Wellness Tourism Conference and Expo, Sharon Parris-Chambers, is upbeat that the region will fully capitalise on the $4.2 trillion-dollar global wellness economy in short order. Parris-Chambers was commenting on data outlined in the most recent Global Wellness Economy Monitor, which was presented du...
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Click To Access Jamaica

Click To Access Jamaica

AccessJamaica.com is Jamaica’s premier distribution and repository channel for Jamaican products and service. The portal helps consumers find easily accessible information under one umbrella (www.AccessJamaica.com).

The portal’s chief solutions coach, Theo Chambers, launched the portal on Saturday, October 22, 2016, which is now accessible to the global marketplace. He said “AccessJamaica is a new source channel in the marketplace for Business to Business (B2B) and Business to Consumer (B2C) networking in Jamaica.”

The founder envisions a Jamaica that is computer literate and in harmony with the national vision to develop Jamaica as a place of choice to live, work, raise families and do business.

In keeping with Jamaica’s push to be a leader in the Internet Technology industry, AccessJamaica.com provides the vehicle to get consumers in line with the national vision and  on par with first world nations.

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Star-Studded Weekend Set for Secrets Resorts & Spas in Jamaica

Star-Studded Weekend Set for Secrets Resorts & Spas in Jamaica

Montego Bay has in recent times become the epicenter of celebrity sightings in Jamaica, and that’s due in large measure to OCEAN Style.  The Caribbean luxury lifestyle brand having already produced three celebrity events in Jamaica this year  - Taye Diggs’ Book Signing Tour, Vivica Fox’s Birthday Celebration and High Vibes Roots & Reggae Festival featuring Rick Ross, Beenie Man and Ky-Mani Marley.  Now the tourism capital of Jamaica is gearing up to host the 9th annual OCEAN Style FashionShowcase Weekend and Celebrity Golf Tournament.

Global entertainment giant MTV will be in Jamaica as one of the many recognized entities when the weekend kicks off November 24-27, 2016.  Billed as a weekend of parties, fun, fashion and celebration, the annual event is well-known for pulling international names in fashion, having presented brands: Etro, Reem Accra, Ralph Lauren, Calvin Klein, Agent Provocateur, Victoria’s Secret and the Caribbean’s own Meiling, Anya Ayoung-Chee and Heather Jones, just to name a few. In terms of celebrity attendance, OCEAN Style has hosted over 50 celebrities including the likes of Anthony Anderson, Angela Simmonds, Vivica Fox, Lennox Lewis, Taye Diggs, Don Benjamin, Rockmond Dunbar, Nicole Murphy and Mekhi Phifer and in the process successfully established itself as the quintessential celebrity and socialite playground of the Caribbean.

Secrets Resorts & Spas will play host to the guests and a number of the events as the presenting partner for the second consecutive year. Emilio Huhn, General Manager said: "For a luxury resort like Secrets it's a very good fit. We are happy to be associated with world class events and that is what OCEAN Style delivers."

With such an enviable profile the event has in the past attracted the attention of global media giants such as BET, Centric and ESPN; each of which has celebrated the OCEAN Style experience on their respective channels.

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Minister Bartlett to Participate in International Timeshare Conference.

Minister Bartlett to Participate in International Timeshare Conference.

Efforts to foster investment in island’s timeshare vacations subsector, will be further boosted as Minister of Tourism Hon. Edmund Bartlett departs the island today (October 25, 2016), to attend the International Shared Ownership Investment Conference on ‘Timeshare’s Economic Impact on Destination Markets’ in Miami. 

“I am very excited to attend this important conference on timeshare vacations. I strongly believe that it is important for us to continuously diversify Jamaica’s tourism product and the introduction of timeshare vacations to our product mix is a key way for us to achieve this. It is a unique form of tourism which has the potential to create new economic opportunities for Jamaicans while fuelling investment and enhancing Jamaica’s international appeal,” shared Minister Bartlett.

The conference, which is scheduled to run from October 24-26, 2016, is a major event which provides a forum to educate potential entrants, developers and destination representatives who want to learn more about the opportunities and future trends in the vacation ownership industry.  While there, Minister Bartlett will participate in a high level panel discussion. He will outline details including the objectives of introducing the timeshare legislation act in Jamaica, the potential economic impact and the importance of investing in the island.

“I will use this unique opportunity to urge international interests to examine timeshare as an area of our tourism sector to invest in as the returns can be very lucrative.  The recent introduction of Timeshare Legislation now makes this a viable are for investment. Vacation ownership is one of the fastest-growing areas of the global tourism sector and there is significant potential for further growth and development of the timeshare product in the Caribbean and especially in Jamaica,” he said.

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the 2016 Tourism Outlook Seminar Press Launch

the 2016 Tourism Outlook Seminar Press Launch
  • What: Invites coverage of the 2016 Tourism Outlook Seminar Press Launch.
  • When: Thursday, October 27, 2016 at 10:00 am
  • Where: The Devonshire, Devon House, 26 Hope Road, Kingston 10

The Ministry of Tourism will be hosting the 2016 staging of the Tourism Outlook Seminar from December 6-8 at the Montego Bay Convention Centre, St. James. The event is being organized in association with the United Nations World Tourism Organization (UNWTO).

The Tourism Outlook Seminar will bring together an impressive cadre of local, regional and international tourism stakeholders to share ideas, examine best practices and discuss strategies for advancing Caribbean tourism.

The highly anticipated seminar will feature contributions from several international experts on areas such as managing communication in the face of issues such as pandemics, terrorism and natural disasters; establishing multi-destination tourism and travel facilitation to name a few. Minister Bartlett will address journalists and tourism partners at the Press Launch.

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Tourism for All: Promoting Universal Accessibility

Tourism for All: Promoting Universal Accessibility

Ministry of Tourism Celebrates Tourism Awareness Week from September 25 – October 1, 2016

KINGSTON, Jamaica; September 15, 2016:  The Ministry of Tourism, its agencies and industry partners will seek to further raise awareness about the role Jamaica is playing in promoting responsible, sustainable and universally accessible tourism, during its annual celebration of Tourism Awareness Week (TAW). This is in-keeping with the Ministry’s drive to ensure that the benefits of tourism are felt by every Jamaican across the length and breadth of the island and to continuously improve the tourism product to meet the unique needs of our visitors.    

The week-long celebration will be observed from September 25 - October 1, 2016, under the United Nations World Tourism Organization’s (UNWTO) theme for World Tourism Day, September 27th - ‘Tourism for All: Promoting Universal Accessibility’.  It promises to be an engaging week, with a series of activities highlighting the work the Ministry and its agencies are doing to foster universal accessibility within the tourism sector.

According to the UNWTO, 15% of the world’s population is estimated to live with some form of disability. More specifically, there is an estimated 1 billion people around the world, who are unable to enjoy the privilege of travelling to experience another culture because of a physical disability.

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