BRIDGETOWN, Barbados (3 March. 2019) – For the first time since its introduction in 2003, influencers will be able to compete for an award in the Caribbean Tourism Organization (CTO) travel media awards programme this year.
In keeping with social media trends and the organisation’s objective of recognising all media, the CTO has added the ‘I Have Influence’ award to the contest in recognition of the growing number of influencers who contribute to telling the Caribbean’s story.
The ‘I Have Influence’ award will be given to the influencer judged to have executed the best campaign that has delivered results based on agreed objectives. Entrants will be required to submit a summary of the brief, the objectives and goals of the campaign or activity, any key performance indicators agreed to measure the success of the campaign, how the campaign was planned and what collaboration took place, any research undertaken, tools and technologies used and challenges that were overcome, the methodology used use executing the campaign, and how it satisfied the performance indicators.
It was only last year that the CTO introduced two social media categories to the contest -the ‘Up the Social Ladder’ category for the best social media marketing campaign by a CTO member country and ‘Look, I’ve Gone Social’ for the most outstanding social media coverage of an event or activity by a journalist. Both categories will be part of this year’s awards programme.
There are twelve categories altogether for this year’s awards, which will be presented at the Travel Industry Awards Dinner on Thursday 6 June during Caribbean Week New York. The deadline for the receipt of entries is Friday 5 April 2019.
For further details, including the categories, the rules governing the contest and guidelines for submission, as well as to submit entries, visit www.onecaribbean.org or click on the following link: https://bit.ly/2XCqIlw.
Organised by CTO-USA, Inc, Caribbean Week New York will take place from 1-8 June with a programme throughout New York City that includes key business meetings held at the Wyndham New Yorker Hotel. The week is designed to raise awareness of the Caribbean’s diverse tourism industry and further enhance the Caribbean region’s cultural tapestry. Combining exciting consumer-oriented and informative business sessions with Caribbean-inspired cuisine, lively entertainment, authentic cultural experiences and networking opportunities, Caribbean Week New York is the largest Caribbean tourism activity in the city.
About the Caribbean Tourism Organization
The Caribbean Tourism Organization (CTO), with headquarters in Barbados, offices in New York and London and representation in Canada, is the Caribbean’s tourism development agency comprising membership of the region’s finest countries and territories including Dutch, English, French and Spanish-speaking, as well as a myriad of private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year-round, warm weather destination, and its purpose is Leading Sustainable Tourism - One Sea, One Voice, One Caribbean.
Among the benefits to its members the organization provides specialized support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution and research & information technology.